franchise store chain model to win in the brand on the road（特许经营连锁店模型获得的品牌之路）.docVIP

Franchise store chain model to win in the brand on the road Some time ago there are many businesses called to ask me something about the retail chain business, and focus their eyes are watching daily chemical industry, the retail chain business, their biggest of the ‘consensus points’ - is the chain wants to go business model that road, but the development of retail chains the road today? in the future development trend, the chain of the road will not be hopeful? When people ask about topics like this, when the author to tell from the current status of development of the industry their views. Franchised chain model, it has a certain channel and brand development of lethal force. Franchised chain model with a single store mode of operation compared to single-store franchise chain model more than the combined strengths of large and competitive, the franchised chain model it is from a single store slowly began to develop a number of franchise stores regulate the formation of ‘profit shop’ model, is experienced a long process of development before the formation of ‘scale’. In addition, there is a specially planned to go chain model of business, their business development plans and take the channel model is the business model, such as from the facade location, store design, unified image of the decoration, category purchases, container placed product display, staff training, business opening, event marketing, operations and management, this is more specialization, standardization, procedure number, but also easy operation and unified management from a single store of view, the small single-store category, and some no more attractive brand and after-sales service, do not meet consumer demand in the vulnerable area under the chain of leading stores, easily beat back a single store, and regional chains can not compete with the leading shops for the reason, chain single-store business model is more powerful than the place where the business model will win in the brand d