unit 2 自学课件.pptVIP

Which month do soldiers hate? What do you call a deer with no eyes? What do you call a dead deer with no eyes? H?agen-Dazs and Reuben Mattus H?agen-Dazs is a luxury ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976.The business grew, and created franchises throughout the United States and many other countries around the world. H?agen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. 品牌文化 fruitful adj. producing good results 多产的，富有成效的， e.g. 今天的会议比上周的会议更有成效。 Today’s meeting was more fruitful than last week’s. 扩展： fruitless: adj. 不结果实的， fruitfully: adv. 产量多地， fruitfulness: n. 果实累累 paradigm(范式)： ——the usual way of thinking about something paradigm shifts: (范式转移/ 范式变化) ——a major change in the usual way of thinking about something limitation of linear thinking——直线思维的局限 linear thinking: —the traditional logical approach to problem solving. 直线思维：线性思维通常和水平思维相对。有的人，认为这种方法有局限性，需要水平思维加以补充。水平思维即利用更多的非传统和创新的手段解决问题。 refocus parameters: 重新瞄准各种限定性因素 ——looking at things that were previously ignored ——审视以前被忽略的因素 Article3-5_S Article6_S quest: n. a long search for sth. that is difficult to find追求，寻求 quest for 寻求，追求 例句：对幸福/知识/真理的 追求 the quest for happiness/ knowledge/ truth Article7-8_S contract v. get an illness 感染 e.g. 那个地方有三分之二的人感染了艾滋病。 Two-thirds of the population there has contracted AIDS. n. 合同 Article9-10_S Article11-12_S Article13_S Ⅷ. Translation It is important to have easy and quick access to information, but it is even more important to learn to look at/view information in new ways. A major medical breakthrough may illustrate the point. Scientists had intended to find a cure for smallpox, but they get nowhere. Ⅷ. Translation Edward Jenner, a British physician, abandoned the quest for a