enterprise- business! business- business!（企业u2014u2014业务!）.docVIP

Enterprise? Business! Business? Business! Many statistics say that China’s average life expectancy of 2.9 years for SMEs, in order to prove that Chinese enterprises life is too short, so the need for such kind of adjustment, reform, but in my opinion, Chinese ‘enterprise’ life energy into this age, it is very long, I did not mad, Listen Road to - we were wrong as the business enterprise, or the name of companies are doing business under the banner of things in the wrong direction, and all are wrong to act as a reference for the business enterprise operations adjustment, the result must be convinced of the tragedy. This is an era of chaos, particularly in the field of marketing management! Confusion direct impact on the business operations of thinking and behavior, overwhelmed theories, ideas, viewpoints, the vast majority of enterprise managers eyes are difficult to distinguish between true and false direction with dense fog, the West, the East, the United States, Japan, , and China, new, old, old and new blend, with ulterior motives, grandstanding, these seemingly beautiful thing is testing and destroy the enterprise marketing management and field personnel more insight nouvelles and the future, continue to do a half-hearted followers, so that enterprises become completely diametrically opposite may be the victim of the theory, or to find a right and wrong conduct and standards, has become the most urgent before us the choice, however, it really such a standard ? Chinese things much more complicated. Firstly, China’s market economy is not from the West, as social change caused by the technological change and produce an economic model, but the origin of the policy to promote the non-spontaneous, that reform and opening up, despite achievements and remarkable economic growth, but the implementation of the objective real economy is the success of our previous decades mostly opportunistic success, and opportunistic business success is undoubtedly the main featur