ethical reflection on media hype（伦理反思媒体炒作）.docVIP

Ethical Reflection on media hype Abstract: At present, the media hype phenomenon becomes increasingly flooding brought many adverse effects to the whole society. Certain reasons for the emergence of media hype, but very obvious ethical missing paper analyzes the performance of the media hype ethical missing and standardize the behavior of the media hype about the recommendations. Keywords:: the lack of a code of ethics, the ethics of the media hype Through the mass media, every day we come into contact with to be useful or useless, true or false, or are taking place in a wide variety of information this is a flood of information era, and our attention become a scarce resource. market competition in the mass media attention and the attention of the audience is the object of media compete. advantage in order to win the competition in the market, some of the gold content of the media products to enhance the efforts of the media, and some media is the use of hype to attract eyeballs., the proliferation of media hype has shown potential in many media, seen everywhere in a variety of Ray Ray language, privacy scandal or indecent video. flooded with all kinds of speculation the media, so that people could be overwhelmed, making the audience a sense of trust in the media is under severe attack. The proliferation of media hype phenomenon Commercial mass media to the motives that have always been there for speculation. “Dog bites man is not news, man bites a dog, that is news.” Many news media selection criteria. Keen to “news reports” Star “ fishy “, relying on the exposing of personal privacy, celebrity gossip to attract the eye.” paparazzi “in the press worldwide prevalence of these reporters dedicated to tracking celebrities, and broke the news to the privacy of celebrities for a living. many of the media has become entertainment news the main positions of speculation, the most popular form of hype is endless, ever-changing celebrity gossip. “scandal, a car