father of kotler marketing- internet thinking to select the right selling points（科特勒营销之父u2014u2014互联网思维选择正确的卖点）.docVIP

Father of Kotler Marketing: Internet thinking to select the right selling points Research papers Download news: today’s global marketing industry’s most authoritative ‘father of modern marketing,’ Philip Kotler yesterday attended the Mindstorm and Connector Tencent sponsored activities, and on the activities and Tencent Network Business Group Executive, Group senior executive vice president SY Lau had peak dialogue on how to understand the new era of marketing, and how to do marketing of a full discussion. SY Lau and Kotler have said, should become the core of the marketing department, social media and mobile Internet era, marketing will play a more important role. They believe that companies need to take more responsibility to practice humanism . Kotler said that a new era of relationship marketing needs of businesses and consumers very seriously .. From this perspective, the enterprise should not only be concerned about consumer marketing department, but the entire business needs of consumers around the core. Lau Seng Yee proposed the so-called human-centered marketing, is to solve people’s problems, provide solutions to various problems in life and now some people too much emphasis on marketing sales side, but did not put enough energy to focus on the consumer body - to meet consumer demand. To solve these problems, SY Lau believes should establish reasonable internal structure of the company, and can not pursue ‘new concept’ to produce good-looking KPI figures. Meanwhile, he also believes that the rise of social media and big data, enterprises should set up to consumer marketing as the core engine and DNA. Connector as part of the activities, an exclusive interview with Tencent Technology Kotler, he also talked about his large data, the understanding of the Internet thinking, but also on how Chinese companies to improve corporate strength through marketing, presents itself into more markets recommendations. Big data should be on the other si