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five steps of home building materials stores merchants(家建材店商家的五个步骤)
Five Steps of home building materials stores Merchants
By summing up, for most local home building materials store, the basic five-step investment work go: The first step: to collect customer data .1. Dissemination of information through the front door in the form of the boss to get the store card or telephone, if the boss is not store or clerk refused to see a billboard outside the store, there is no boss .2 telephone number through the Internet or newspaper ads looking for phone numbers of these customers, some customers will contact on a network or newspaper ads, etc. .3. contact manufacturers, distributors to the manufacturers ask customers to contact the local telephone .4 through friends or other means of distribution customers bought local phone. Step two: telephone communication. Customer information collected after the start telephone interviews, communication, telephone language, according to advance the template, eleven of these potential customers to contact the store introduced the case, records which are interested, the list of major customer lists, customers are not interested in included in the track lists. telephone investment officer shall have the ability in four areas: good communication skills, familiar with the situation of home building materials industry, familiar with their stores of telephone investment skills. The third step: to come to visit. The intention of gathering information on the early customers, telephone communication of key customers, one by one in-depth site visits. Visits to no know-how, be sure to visit several times, and some are not one or two can be successful, visit more than a few times, greatly increasing the probability of success, as Joe Girard said: ‘When I visited 7 times, only that he may not buy, but I would also like to visit him three times!’ to have this kind of spirit. Step four: door solicitation by home visits and telephone communication, for those who are interested in, an uncertain customer, cust
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