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instinct electricity supplier wars dual 11(本能电力供应商战争双11)
Instinct electricity supplier Wars Dual 11
2013, the annual dual 11 coming this year, dual 11 smoke of war a little more than usual. Market competition is always from simple to complex, from complex to simple. Dual 11, originally a mundane day, was given a foreigner Singles definition. Drifting over the sea after arrival in China, has been packaged into cheap Taobao online shopping carnival days. It is said that last year, double 11, Taobao, one day trading volume reached 19.1 billion, equivalent to six days in Hong Kong’s total retail sales. Alas, How spectacular! ! Recalling the past, foreign Wal-Mart, Carrefour and other supermarket chains to master terminal retail bulk, sometimes arrogant, turned out to Taobao way through the clutter, one after another defeat at home and abroad retail sites, the first Internet retail sites topped the throne, stunned and Wal-Mart, Carrefour and other bulk figures rolling saddle sacked. too stunned ivory tower economists also have to express their opinion of the Internet retail Wonders. Taobao dual 11 successful marketing is unprecedented, invincible. However, dual 11’s success also attracted other electricity providers crowded this year, but no longer is a dual 11 Taobao solo a drama scene. Jingdong, the United States and other electricity providers giant also is making determined efforts, have joined in. cheap online shopping carnival banquet, hoping to borrow pairs 11 strong momentum slice. Today, I just take the elevator to go to work, come all sounded electricity supplier pairs 11 marketing advertising, which also compete in this year’s electricity Aspect is one, can be described burgeons, different. From three appliance business advertising planning analysis, I can feel today’s Chinese advertising planning profession unlike 10 years longer as simple electrical Wars boring, blindly fierce price war. Often the enemy to the last three thousand, since the loss of two thousand double elimination situation. In this
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