[marketing case] #8203;#8203;clarks- retail brand email marketing（(营销案例) # 8203; # 8203;克拉克-零售品牌电子邮件营销）.docVIP

[Marketing Case] #8203;#8203;Clarks: Retail Brand Email Marketing Research papers Download News: Clarks (Chinese name: the music) is a British classic brand, founded in 1825 in the south of England Somerset. Nowadays, Clarks comfort over traditional classic and creativity, and become the world’s top-selling brand shoes reason why this particular pair of Clarks to recommend, not just because it is “big”, but also because it excels in the e-mail marketing, and these experiences, most likely give us inspiration, or that we currently need. A FREE service users worry refund If we say, free postage, electricity has become a trademark with discount promotional tool, then Clarks in free postage, vigorously discount on top of the launch of free-refundable service, be sure to attract the user’s attention because of footwear products usually require users Try it, this attentive service, greatly reducing the user to purchase products after worries. (2) focus on style, you do not know the secret weapon Promotions Around the classic style, Clarks made a fine deployment or online mall where the user clicks the highest rate of shoe models, or Clarks using a special material, special process models of shoes or Clarks carefully brewed The special significance of shoes models to unconventional message headers, delicate stretch mail copywriting, gorgeous shoes picture, the image of the models try on display, not only to make the entire message look natural, appropriate, has also aroused the desire of the user. 3 Let the video tell you a story about the Clarks shoe technology If we say that a simple free postage, promotions, discounts to stimulate interest, failed to move the user’s heart, then tell you a shoe-making process about the story and art, you should be interested in it? Who want to know their daily companion walking, How perfect transfiguration it! Clarks using the user’s curiosity, to reveal the Clarks shoe technology video via e-mail marketing in a way