[marketing case] #8203;#8203;gxg- clothing dark horse marketing tips（(营销案例) # 8203; # 8203;gxgu2014u2014服装黑马营销技巧）.docVIP

[Marketing Case] #8203;#8203;GXG: Clothing Dark Horse Marketing Tips Research papers Download News: GXG: Ningbo Zhemu membership is still the company, the brand was founded in 2007, 2012 “double-October” big festival to promote single-day sales of 102 million yuan (including size double G), with annual sales of nearly 3000000000, June 2013 Semir with about 20 billion acquisition of 71% of shares in Zhemu yet! Record the history of China’s garment industry with the largest merger! In Zhemu only clothing trade is still the original OEM, cooperation, understanding of the French brand GXG, France GXG brand was founded by two brothers together Gill and Green Group creators (“Gill Mix Green”) apparel design company, Ningbo Zhemu yet wants its own brand, brand management through to get authorization to sea. industry such stories often happens, is not a strange, big brother big brother counterparts lot of competition, and special operations in Zhemu still GXG team (Ningbo Hopewell Jie Scarborough Garments Co., Ltd.) is nothing, but it does have sprung up everywhere! And no one else! With what the art of war? We look at: In my opinion, five key! A positioning accuracy in positioning evasive, seize the opportunity. Into the “men’s” market, compared to the women’s market increases rapidly, competition is not so intense, but also in front of the tiger after the wolf, JACK amp; JONES, Uniqlo and other international brands, but also joeone, seven wolves and other domestic local corps already smoke, bee ! But a new generation of GXG global team caught wind of England, the British seized the black and white style classic men’s initiative and seize the “urban youth business casual fashion mix and match” such a relatively weak market position and even blank! Look at his brand description: “GXG” brand philosophy dressed up is actually a combination of integrity and in the “GXG ‘in Gill and Green each bear different product line development and integration. Gil