[ppt] secret 630 million internet users behavior and consumption evolution（(ppt)秘密6.3亿互联网用户行为和消费进化）.docVIP

[PPT] Secret 630 million Internet users behavior and consumption evolution Mobile Big Time When the moving average Internet users up to 116 minutes a day to start APP, nearly two hours, often using the user APP 1-5 Zan than 47.2%. Third-tier cities showing huge market potential, active volume IOS device and Android devices, in the three cities and the following are the go-ahead one, second-tier cities, China has nearly 62% of active devices in the third line and the following cities, close the North, on Guangzhou, Shenzhen and four cities four times the total amount of the active device. Mobile users share favorite night, 95 after sharing more enthusiastic than other age groups, the game has become the user’s favorite content accounted for 31.3% share, followed by the photography / Music / Video accounted for 19.6%, 17.1% live content we. Brand Change Digital marketing expenses accounted for advertisers to increase the proportion of overall marketing spending, 50% of advertisers say that the proportion of at least 40%, of which 8.06% of advertisers say the proportion accounted for more than 70% of the overall budget. Micro-channel advertising become the favorite past year, 66.13 percent of advertisers selected micro-channel for advertising, ranking the first place. Search engine is still an important battleground advertisers. Micro-blog and video sites become a routine delivery options. Consumers evolution After compared to 70/80, after becoming the main consumer of 90 have fully diversified, personalized label interest. Consumption Gap a gradual decrease in the second and third tier cities, ‘car’ has become the most consumer interest dare keywords. The following is the specific content PPT: 1