[he] women electricity supplier information top50 (electricity supplier) brand promotions index（[他]女性电力供应商信息top50(电力供应商)品牌促销活动指数）.docVIP

[He] Women electricity supplier information TOP50 (electricity supplier) Brand Promotions Index Promotional Index Definitions “Promotion index” is an indicator of own publication of the index represents a brand in a given period achieved through promotional sales accounted for the proportion of total sales for the period. To minimize the impact of natural fluctuations volume, we select the brand in the past seven days moving average trading volume as a reference. Complete coverage seven days a week just so to maximize the reduction of the weekend on the regularity of transactions affected. We assume that if one day the brand’s turnover is twice larger than the reference volume (volume brands used herein includes only the Taobao platform), we think that the brand has taken on this day “promotion” measures where the reason for the promotion fight quotes because we determine promotion approach based purely on numbers, two parameter setting is based on experience and assumptions. In addition, some of the current electricity supplier industry-based Carnival, such as 6 #8226; 18, two-eleven, even if the brand does not take the initiative to do promotions, industry as a whole will drive the brand’s turnover fanatical peak. Then a more common scenario is a new. Regularity, a new cyclical, making stores operating rhythm can expect, is an effective way of marketing the old customers, has been widely adopted by Taobao seller. Shops deal New on this day in a short shot, can also cause promotional illusion. Overall, sales index reflects the brand’s dependence on the activity and if the index is higher, indicating that the brand more turnover from activity days, conventional sales accounted for less. Women brand promotion Index With an intuitive guess, we usually might think pure online brand promotion index will be greater than line brand because online brand from scratch, as opposed to the line already famous brands, suffered from the channel changing