[the marketing case] see fedex and intel fun content curatorial（(营销案例)看到联邦快递和英特尔评议员的有趣的内容）.docVIP

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2017-09-06 发布于浙江
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[the marketing case] see fedex and intel fun content curatorial（(营销案例)看到联邦快递和英特尔评议员的有趣的内容）.doc

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[the marketing case] see fedex and intel fun content curatorial（(营销案例)看到联邦快递和英特尔评议员的有趣的内容）

[The marketing case] see FedEx and Intel Fun content curatorial Research papers Download News: According to CMI and MarketingProfs 2013 B2B Content Marketing Research Report, 64% of the content marketing industry feel that enough content is developed Headaches. This is why a lot of marketing people began to use the content curatorial Content Curation technology to solve this problem causes. Marketing industry so do not output their own original content. The definition of the content curatorial Marketing guru Beth Kanter definition content curatorial most simple and direct, she said: “content curator is a filter content on the network, then rich meaning, in an organized manner, for a specific topic presented the process.” And the the content curatorial application software Curata CEO Pawan Deshpande describe the content curator “for a subject to find, organize, and share the best, most accurate practice. How to make a content curator? In the past few years, the content curatorial and its application of endless discussion, however there are still a lot of people how to properly use this technology was not caught essentials. Pawan Deshpande in this article focused on four successful curatorial cases, through the practice of these brands, you can get inspired and learn how to more effectively use the content curatorial curatorial for your brand. 1 the FedEx-increase credibility TIP: curatorial through the showing of a neutral third party advice, to increase the credibility of your point of view. Use of curatorial, you are not reproduced in other people’s content, but to provide an additional source of information and comments to illustrate other the contents of the issuer is consistent with your point of view. FedEx Express a few years ago to establish a website called “Brown Bailout” advocate against the reauthorization of the Federal Aviation Administration Assistance Fund Act during the recession, UPS, FedEx competitors for by this Ac