credibility of the attack and defense-in-one marketing（信誉的攻击和defense-in-one营销）.docVIP

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credibility of the attack and defense-in-one marketing（信誉的攻击和defense-in-one营销）.doc

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credibility of the attack and defense-in-one marketing（信誉的攻击和defense-in-one营销）

Credibility of the attack and defense-in-one marketing Column credibility attack and defense-in-one marketing ■ text / Feng Xi Fan Lingzhi Today, the size of the characters have to talk about credibility, fashion come from? People better off, more people are rich, all sectors, especially the middle class the focus of attention and the pursuit of life, the fulcrum of a subtle change from the pursuit of wealth, food and clothing to the environment and then to social justice, social management, social ethics, People began to pursue a higher spiritual satisfaction in the emergence of the milk, cooking oil, colored bread, Leonardo da Vinci furniture after another, closely related to daily life after a vicious incident, people asked the community, asked the government, asking businesses, questioning their own , where the root cause? People began to look for the root cause, inadvertently, the credibility of the word became fashionable. Credibility and marketing pull together. Credibility, is to position the power of public trust. Public letter force has three meanings. Public refers to the audience, for the enterprise, is the consumer. Letter refers to the goal is to make consumers believe their companies public and social awareness of its products and services, public promises. Force refers to the results, is the business of marketing and consumer behavior to those who believe to what extent. Believe that? Believe half? Half of the letter? The whole letter? Industry credibility has three brothers: the credibility of products, services and entrepreneurs credibility credibility on the market, the three brothers What is the relationship between? Of crisis is each person’s role? If breaking the credibility of the bottom line, should allow companies pay a high price, and even can not stand up forever? credibility of the attack and defense-in-one marketing, how to apply? Speaking of marketing, we tend to think of their business to the outside of the product, is