[research] electricity supplier power of social networks who profit（[研究]社交网络的电力供应商的利润）.docVIP

[Research] electricity supplier power of social networks who profit (Research papers Download News) The Power Of Social Data Who profits? You have realized that today’s brands, consumers no longer have? Really have consumers that sales channels and social networks? You can imagine, in the near future, companies will get the user to buy the whole process from exposure to all the information, like watching fine drawn maps, each of the money flow and the final outputs are clearly visible? When you walk into a retail store to purchase a membership card checkout is completed, the retailer’s IT systems immediately before showing you all of this retail purchase records, including the official website online and even, if necessary, as well as You and this retail brands online advertising exposure, including the contact channels, time, frequency, after some time, the enterprise can be based on each consumer online and offline purchases, as well as their exposure to advertising situation, to accurately calculate During this time, in their own different channels on different groups of market inputs ROI. Like watching fine drawn maps, each of the money flow and the final outputs are clearly visible. This is an online and offline marketing membership data is fully opened after the ideal scenario. Regardless of the user where consumption, companies are able to understand who he is (who), his interests and buying preferences (why), he and brand exposure all processes (process) as well as his final purchase behavior (buy), which has targeted ads. Of course, this scenario has not really appear, but can be predicted that it will soon become a reality, because every aspect of the entire chain, is rapidly mature online retailers under the accumulation of years of data, and to Taobao e-represented Business Online accumulated data, prompting a more accurate “buy” the rapid growth of data, on the “who” and “why”, social data, social data, especially real-name system,