cross-cultural advertising communication- on the convergence of culture and diversity he he（跨文化广告传播,文化的融合和多样性他他）.docVIP

Cross-cultural advertising communication: On the convergence of culture and diversity he he Abstract: After 2000, China entered the global spread of advertising era problems in China caused the Chinese foreign advertising of consumer dissatisfaction. ‘International brands, local communication,’ the mode of transmission for the cross-advertising cultural transmission, cultural isolation can break through the barrier, to the purpose of advertising communication Cross-cultural advertising communication does not necessarily lead to homogenization of global culture in the context of economic globa