] [marketing data in 2012 78% of the luxury brands to increase their social media marketing spending（][2012年营销数据78%的奢侈品牌来提高他们的社会媒体营销支出）.docVIP

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] [marketing data in 2012 78% of the luxury brands to increase their social media marketing spending（][2012年营销数据78%的奢侈品牌来提高他们的社会媒体营销支出）.doc

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] [marketing data in 2012 78% of the luxury brands to increase their social media marketing spending（][2012年营销数据78%的奢侈品牌来提高他们的社会媒体营销支出）

] [Marketing data in 2012 78% of the luxury brands to increase their social media marketing spending Free papers Download Center News: Global Business Research subordinates luxury interactive unit for 60 luxury brands survey results show that 78% of the luxury brand digital marketing management department to increase social media marketing spending in the year 2012, 73% of stakeholders said that this part of the budget expenditures began to increase in 2013, while 81% of the managers is clear that their overall expenditure in the digital marketing channels has exceeded the level of 2011. these data undoubtedly certainly social media as a new media marketing channels strategic position, of course, the history of the road of change there are always radical the pioneers and careful conservative. Established fashion houses embrace the digital revolution Radicals can be described as a well-deserved in many big-name luxury Burberry. Early in 2009, Burberry launched a social networking site to pay tribute to the the brand classic signs windbreaker platform . Said, “A praise our iconic creative director Christopher Bailey windbreaker: everyone has a story about the coat, perhaps first encountered the story of a coat, I like the idea, so that people from every corner of the world can share their own story of his windbreaker and image, as well as for Burberry trench coat and put on a different view. “website visitors can choose their favorite photo comments, but also reproduced to social networking sites (including Facebook and Twitter) to share ideas, and even a selection of photos uploaded to the site to build a global library of images reflecting personal trench coat style brand and consumer interaction shows a network platform at a glance. T stage fashion show broadcast live from the digital interactive publicity, to the use of new technologies to create a global “retail theater” environment as well as a variety of innovative social media activities, Burberry