[marketing case] #8203;#8203;brandy melville- fun e-commerce and social media（(营销案例) # 8203; # 8203;白兰地梅尔维尔u2014u2014有趣的电子商务和社交媒体）.docVIP

[Marketing Case] #8203;#8203;Brandy Melville: Fun E-commerce and social media Research papers Download News: Brandy Melville is the moment in a young girl in Italy the most popular, the most popular brand, the main sales channel is the e-commerce and social media in Italy, its offline stores only 18 .Brandy Melville’s product line. very extensive, personalized product design is simple exaggeration products, including lo shi tops, high waist pants, loose sweaters, etc. This brand consumers are basically slim girl with long hair and white skin. Five years ago, the company has not yet entered the United States market, one brand before the survey, this brand even wear the top ten consumer favorite clothing brands are not into, but by virtue of the social media, Brandy Melville suddenly hot, according to Piper Jaffray’s latest survey on adolescent spends display, Brandy Melville has become a favorite of young girls wearing the brand. then this brand is how to fire up? rapid rise of the brand if there is a risk of defeat? Social media docking younger age groups There is no doubt that social media has become a brand can play a huge marketing potential of the position, because the hot brand in social media more and more .Brandy Melville’s rapid growth thanks to photo-sharing social media Instagram, and now it has a corporate account two million fans, these fans are mostly thin girl with long hair and white skin beautiful. they share pictures wearing apparel Brandy Melville in his account, of which a part is Brandy Melville hired professional models, the other part is the brand loyal consumers. has many fans, because sharing clothes while wearing Brandy Melville in the network known for example, 16-year-old young girl Kjerstin did not work for the former Brandy Melville fans on Instagram is only 3000, but now there are 24,000, more An increasing number of young girls sometimes into her work and her stores require photo Another employee Alex Centomo since working