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Dangdang Brokeback Marketing cited condemned: eBook free hurt Research papers Download News: “ruthless than hand quicker than the eye, not afraid of much under, not afraid to grab, e-books, the audience 0, only three days.” April 17, Dangdang announced that, in addition to a small number of varieties, and other e-books are free to download. attracted competitors Jingdong Mall this “Brokeback marketing” strategy to fight back, free who did not? books you do not! “soon, Jingdong Mall rushed online 50000 electronic books available for free download. Crisis Not communicate in advance with