dangdang reverse seeking- trying to use the price war in the enclosure（当当网逆向寻找u2014u2014试图利用价格战圈地）.docVIP

Dangdang reverse seeking: trying to use the price war in the enclosure Research papers Download News: Previously, has clearly stated its opposition to a price war Dangdang Li Guoqing, CEO, the price war has offered to pick up the stick, seeking counter-attack. “Dangdang account there are 1.3 billion yuan, so do not save the flower, but should take the initiative to expand market share.” Recently, Li Guoqing said that the price war’s strategic aim is to “prevent opponents rest.” Li Guoqing of the “abnormal behavior”, due to the growth of Dangdang faces dilemma - in 2010 after the New Y