csr mechanism of action studies consumer behavior（企业社会责任的作用机制研究消费者行为）.docVIP

CSR mechanism of action studies consumer behavior Abstract: Based on the consumer perspective, first introduced consumers subjective norms and consumer perception of the enterprise capabilities of two mediating variables, structural equation model by constructing empirical analysis of the four dimensions of corporate social responsibility appliances consumer satisfaction and loyalty the degree of influence. The study found: Enterprise protect the interests of consumers, businesses and charitable responsibility direct positive impact subjective norms by consumers and businesses the ability to