on chinas problems in the management of intangible assets and countermeasures（在中国的无形资产管理中存在的问题和对策）.docVIP

On China’s problems in the management of intangible assets and countermeasures Thesis network: [Abstract] This paper describes the intangible assets in the modern enterprise, the importance of analysis in the management of intangible assets of our business problems, proposed measures: do the development work of intangible assets, intangible assets evaluation criteria and a unified rational choice assessment methods, improve maintenance and security system of intangible assets, safeguard business interests. [Keywords:] the intangible asset management, issues, strategies With the development of market economy, intangible assets has become in the fierce market competition, corporate image, demonstrate the core competitiveness. Therefore, in the next few years, along with business development and international integration, business importance of intangible assets and tangible assets will be in line or better than, but we should also see that China’s enterprises in the use of intangible assets, management, there are still many problems, it is necessary to explore the management of intangible assets of China’s enterprises an effective way and measures to promote corporate sustainability management. First, the intangible importance in the modern enterprise Intangible assets are non-physical form, but for companies with long-term use and can bring economic benefits to the company’s economic resources, the enterprise in the fierce market competition factors in the decision, with a certain size and quality of intangible assets is to cultivate business a necessary condition for the core competitiveness, and will determine the level of corporate value. 1, the value of intangible assets and excess profits for the enterprises to create Intangible asset management is an important factor in production and operation of machine equipment, raw materials and other tangible assets are the hardware, technology, knowledge and information, goodwill and other i