乐山旅游（Leshan Tourism）.docVIP

乐山旅游（Leshan Tourism） Preliminary discussion on the development of MICE tourism in Leshan [Abstract]? Exhibition tourism is a newly emerging international tourism products, because of its remarkable economic and social benefits, more and more attention. The feasibility of the development of MICE tourism in Leshan, a comprehensive investigation of Leshan MICE tourism development opportunities, conditions and disadvantageous factors, and then put forward the development of Leshan exhibition tourism types and several suggestions. ? [keyword]? Leshan exhibition tourism tourism products??? Since 1980s, tourism has gradually become a hot topic in the development of international tourism, more and more countries and city to join the market competition. According to the International Federation of statistics, the exhibition industry a year for global revenue of $288 billion. Leshans rich cultural heritage, rich in tourism resources. The world natural and cultural heritage of Mount Emei, Leshan Giant Buddhas most influential world. Leshan, the necessary conditions are to develop exhibition tourism, improve the tourism product structure, expand the space for development of the tourism industry, promote the development of social economy and culture, increase social employment rate, to promote the construction of tourist city, improve the visibility of the city. ? Exhibition tourism? Mice tourism, refers to internationally known as MICE? Tourism?, including the comprehensive tourism form, held various professional conferences, exhibition and trading activities, cultural and sports events, scientific and technological exchanges, incentive travel activities. The key of exhibition tourism is the subject of the exhibition will be transformed, and flow caused by the activities of the exhibition outside audience turned tourists. Compared with the usual sightseeing and exhibition tourism, has the characteristics of large scale, high level group of guests, stay for a long time, consumpt