京东各个环节运营模式（Jingdong operation mode of each link）.doc

京东各个环节运营模式（Jingdong operation mode of each link） Jingdong mall business model Two point one Business model (1) the main commodities: Jingdong mall online sales, including household appliances, automotive supplies, mobile phone, digital Home Furnishing, clothing, makeup, jewelry, watches a food and beverage and other ten categories of more than 100 thousand kinds of commodities. (2) main services: Jingdong mall offers a variety of flexible commodity exhibition space, consumer inquiries and shopping are not limited by time and region. Relying on its huge logistics system, consumers can enjoy convenient shopping experience at home. Which are in the north, East, southwest of Southern China, the four largest logistics center covering the country most of the city. In March 2009, Jingdong established its own mall express company, logistics delivery speed and service quality has been enhanced. At the same time, the Jingdong in the mall provide authentic licensed, invoices and customer service service to consumers at the same time, also launched the price protection, extended warranty service and other initiatives, to maximize the protection of the interests of consumers. Two point two Profit model (1) direct sales revenue: earn between purchase price and sale price differentials, more than 30 thousand kinds of online sales of the product category, the price is lower than the retail line 10%-20%, inventory turnover rate for 12 days, and the supplier spot rate is lower than the current node, the cost of Gome, Suning 7%, gross margin remained at about 5%. To provide more value to the industry chain of suppliers and end customers. (2) the virtual shop rental fee: including the virtual store rent, product login fees, transaction fees. (3) the precipitation of funds reinvested income: to obtain profit generated by the poor precipitation from the customer payment and payment provider in the capital. Jingdong mall on the third party payment platform TenPay, quick money and alipay.