从海尔的成长之路看企业的发展战略（Looking at the development strategy of enterprises from Haiers growth）.docVIP

从海尔的成长之路看企业的发展战略（Looking at the development strategy of enterprises from Haiers growth） I. the growth of Haier Founded in 1984, Haier, which rose in the tide of reform, was developed on the basis of the introduction of the Qingdao refrigerator factory, which was established by the production technology of Haier in germany. The chief executive of Zhang Ruimin, under the leadership of Haier, after nearly 20 years of hard work and innovation, with an average annual increase of 78 of the speed of development, from a failing collective small factory developed into domestic and foreign multinational enterprises enjoy a high reputation. At present, Haier has initially established an internationally competitive global design, manufacturing, marketing and service network. Haier products rely on high quality and personalized design to win more and more consumers, and grow into the first brand of Chinas household electrical appliance industry. Haier is the fastest growing home appliance company in the world, according to statistics from the U. S. home appliance magazine. At the same time, Zhang Ruimin also won the highest reputation of Chinese entrepreneurs in the world, Two, Haiers development strategy (1) Haiers brand strategy. The core of famous brand is superior quality on one hand and excellent service on the other hand. Between 1984 and 1991, Haier focused on quality management and made only one refrigerator for 7 years. Haier made a vivid metaphor of management: business is on the slope of the ball, a business bigger and bigger, we must rely on the two forces, one is only the power, can not let the ball slip down, this is the basis of management; the other is a rising force, namely innovation, on the slopes the ball does not enter retreat. To keep the ball from slipping, the ball needs a stopping force, but only the stopping force keeps the ball from its original height. Only when we break the balance and create new impetus can we drive the enterprises to a new level. B