价值回归酒类营销渠道变革的驱动力（Value return to liquor marketing channel change driving force）.docVIP

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价值回归酒类营销渠道变革的驱动力（Value return to liquor marketing channel change driving force）.doc

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价值回归酒类营销渠道变革的驱动力（Value return to liquor marketing channel change driving force）

价值回归酒类营销渠道变革的驱动力（Value return to liquor marketing channel change driving force） Follow the regularity of market development, marketing Chinese liquor with the fierce competition and increasingly become the central topic of Chinese liquor industry nearly 40000 wine enterprises have been discussed, as Chinese wine culture as is old but full of vitality. But the high-end liquor is more let a person cannot bear to part from each other: large profit margins on sales but not to. Poke aside the bouquet of wine dust, we always try to find a continued victory in the market Huashan road, is the product only through super and Hotel and consumer contact, and affect consumption? That is how the product quickly, low-cost access to target consumer groups shortcut. But where do shortcuts come from? For the definition of shortcuts, we believe that it must be in line with the value of the return of the market demand, and at least we can see the hope that it has a relatively low input costs, or output / input ratio of high growth. In order to find the so-called shortcut, we must take the perspective of development based on the overall situation, through the phenomenon behind thousand million repeatedly, found the essence of shortcut. According to the great science and the scientific summary, we can always find the factor of success in the course of the development of the market. Below, we first from the marketing point of view of Chinas liquor marketing development model of the three stages. The first stage: universal network of popular marketing Chinas real liquor market economy came with the pace of Chinas market economy in 1990s. If before the liquor market is based on the traditional local culture as the center of development, which, after a period of time in late 90s, the wine has become a cultural phenomenon in the market. In twenty-first Century before the stage, the market competition strategy of all we can see the performance can be said to be burgeons, we referred to it as a