化妆品只有解决定位问题,才会有生存的价值!（Cosmetics only solve the problem of positioning, will have the value of survival!）.docVIP

化妆品只有解决定位问题,才会有生存的价值!（Cosmetics only solve the problem of positioning, will have the value of survival!） Cosmetics only solve the localization problem, will have the value of survival! LAN Gezhi ocean international marketing consultants Yu Fei In an economic era, many cosmetics suffered a setback in the market failures, so that the invisible, silent, the reason is various, but beauty products are not express specific interests and the reason for the existence of the problem is worth buying position and it is an important link that can not be ignored. If a product, light has faced many technical advantages, as if fierce tigers rivals, the lack of accurate positioning, its core interests can convey to the target consumer group, it is difficult to market chain stimulation, the passive in the market is not hard to understand. Therefore, the product positioning itself is a defect in the LAN Gezhi ocean international marketing consultants, powerful and precise localization, the market value is product. To establish a strong brand positioning, need to analyze from consumers, competitors and the brand itself in three aspects, on the basis of analytical results, you can find the credible, and competitors to distinguish, to attract consumers with the brand positioning. First, self analysis, brand positioning to consider appropriate. Self analysis is to find whether the enterprise has enough resources, strength and determination to achieve this position. Self analysis: (1) to establish the influence of brand, brand of the products. The brand located in different areas, consumers on the different requirements, the positioning of different needs. (2) to understand the brand can bring what potential consumers in this field. From the brand perspective, the establishment of brand positioning is to establish the brand to give consumers what promise. Brand commitment must be made with the same products, these products can support positioning. This is the foundation of brand positioni