卖场如何应对突发的恶性竞争（How do stores deal with sudden vicious competition）.docVIP

下载本文档

2
0
约9.38千字
约 7页
2017-09-07 发布于河南
举报
版权申诉

卖场如何应对突发的恶性竞争（How do stores deal with sudden vicious competition）.doc

1、本文档共7页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

卖场如何应对突发的恶性竞争（How do stores deal with sudden vicious competition）

卖场如何应对突发的恶性竞争（How do stores deal with sudden vicious competition） The day before yesterday, I met a purchasing friend who worked in a home appliance store. Everyone talked about work, talked about plans and had a really good time. In the meantime, he told me a story of running out home appliance retailers, aroused my interest. The story is this: Suning Appliance Shanghai flagship store opened on the newspaper advertisement, the day early in the morning and staff have reflected in some retail newsstand, 8 edition advertising delivery take wings to itself Suning, approximately 200 thousand people have been killed by unidentified acquisition. This running out technique in the home appliance chain industry for the first time. From the staff survey, about 200 thousand newspaper ads were bought by unidentified people, and the distribution area of these newsstand is the most important strategic deployment area of Suning in Shanghai. Subsequently, Suning Appliance had to print 50 thousand copies of advertising from printing, advertising for the company emergency delivery. Because of the home appliance chain industry increasingly fierce competition, respectively in Shanghai, Nanjing, Beijing as the headquarters of the Yongle, Suning, Gome gradually penetrate each other, and the war has gradually from the front to the location behind the price war burn war, the war for talent, as well as to pressure suppliers affect the opponents running out of time. This incident once again shows the retail competition and disorderly integration is inevitable, in China current home appliance retail sector, Gome, Suning, Yongle for the three party is the most intense, each want to occupy the absolute overweeningly ambitious, position in this industry, so all kinds of moves are made out of. What can be asserted is that this is a malicious takeover, promoting newspaper advertising, and there will be more outlandish competition in the future, because trying to grab consumers is the core of their