名烟名酒店五种盈利模式及其营销对策（Hotel name cigarettes were five profit model and marketing strategy）.docVIP

名烟名酒店五种盈利模式及其营销对策（Hotel name cigarettes were five profit model and marketing strategy） [marketing intelligence] Hotel name cigarettes were five profit model and marketing strategy Fang Chi / Wang Jian [introduction] In Hebei, Shijiazhuang market, liquor consumers have brought more than 80%, whether it is a low grade family friends gathering, or in high-end politics business banquets. And the same is the Henan Zhengzhou market, Jiangsu, Nanjing market and so on, with its own has become the mainstream. Where does it come from? Large supermarket, hotel name cigarettes were and the unit group purchase, unit welfare etc.. How to deal with this phenomenon? Moutai, Wuliangye and other liquor companies self built terminal image display shop gave us an answer, but for the vast number of wine manufacturers and suppliers, more need for us to ponder. Hotel name cigarettes were enough attention has not been enterprises and dealers, to its reason, as a business manager said trumperies. Its appearance, decoration relative smoke, hotels and couples shop, it really rose a grade. However, due to the traditional shopping habits, hotel name cigarettes were does not go, the marginal cost is high, low income. But based on the number of large and medium-sized city survey found that nationwide, since 2003, in Zhengzhou, Nanjing, Wuhan, Xian as the representative of the first-tier cities, such as the name of the hotel name cigarettes appear like bamboo shoots after a spring rain, showing a rapid development momentum. In Zhengzhou City, the only Street No. seven, have greatly small hotel name cigarettes were hundreds of. But in recent years the hotel name cigarettes were presented by first-tier cities to the two or three line of the spread of the city in Henan, Luoyang, Jiaozuo, located in the high streets and back lanes Mingyan wine shop is too many to count. What prompted the hotel name cigarettes were new terminal can develop rapidly in a short period of time, we from the level of consume