媒体传播格局变化对舆论引导的挑战（）.docVIP

媒体传播格局变化对舆论引导的挑战（） The change pattern of communication media to guide public opinion challenges source: 233 Campus Center [13-02-07 11:02:57] paper reading: 162 Author: Li Jianfeng Fu Ying Zhang end editor: studa1211 Abstract: external propaganda is the party and the government has a global and strategic work is a means of propaganda policies and regulations, promote righteousness, establish the typical experience, publicity, and regional economic and social development of a region, cultural construction, ethnic harmony and progress is to promote. Especially in Chinas rapid economic development today, each city and region pay more attention to the citys external publicity. As one of the main tools of urban foreign propaganda, local party newspapers play an important role. This paper from the related concepts of publicity with the analysis of the use of local party newspaper in the city in the publicity means and content selection, and expounds the idea of publicity of local party newspaper, put forward their own views. Key words: news communication; communication pattern; public opinion guidance; Firstly, the problems faced by the newspaper under the new media environment With the development of information technology, the Internet penetration rate increased rapidly, 420 million Internet users constitute the network community that Chinese began to enter the media spotlight and open mic era, especially in the direct push some public events, great changes have taken place in Chinas modern media and communication patterns, the new mobile terminal are emerging, network media public opinion has become the main field of media convergence, strengthen the dissemination of news is unbounded highlights. At the same time, the audience to accept the news more diverse, the audience reading way is changing. Under the new environment of changing media, the development of newspaper is confronted with various problems. First of all, the newspapers immediacy, portability and other fu