保健酒怎样突围（How to break through the health wine）.docVIP

保健酒怎样突围（How to break through the health wine） With the change of peoples consumption concept, health care wine is gradually moving into peoples field of vision. In the liquor, wine, beer bust melee integration liquor market, health wine seems to have injected a tonic wine, health wine, many experts predicted that China era has come, the future of the world wine health wine. But the reality of the market environment, health care wine has shown a small a lot, how to break through it? Health wine has a long history of development in China, had already appeared as early as in the Shang Dynasty, only when it is more of a wine is peoples cognition. Until the last few decades, with the introduction of relevant national policies, health care wine has a legal status. Especially in recent years, Zhang Yusan whips, fresh wine, strong brand lugui wine has great development, Wuliangye, Moutai and other giants have announced huge amounts of money to join, the space is not large the existing health wine market bustling. Different from the above promising vision, the status quo of health care wine seems to be small. The details are as follows: 1, China liquor companies more than 30 thousand, health wine enterprises also have hundreds of, but really get health food words recognized by the state enterprise is only 30 a few, and the market can be normal sales of real health wine products only a dozen. 2, the largest domestic health wine enterprises in 2001 sales of 500 million yuan, compared to the other three kinds of wine, a little pale into insignificance by comparison. 3, many health wine in the market operation, completely copy the health care products operation thinking, make health wine is not like wine, not like health care products. The health wine into a more brutal competition in the market, (I had written a health wine or liquor selling health article) 4, consumers of health wine is still the original stage, a press survey here is intuitive display of consumer awareness of