代工拆分另立品牌——格兰仕发展之路（OEM brand - Galanz split separate development road）.docVIP

代工拆分另立品牌——格兰仕发展之路（OEM brand - Galanz split separate development road） The rapid development of economy, won the world manufacturing factory for the title of China at the same time, our country also appeared on a number of OEM and growth of enterprises, Galanz is one of the best. May not find in Chinese second such as microwave ovens brand is highly concentrated, and even can be said to be entered into the oligopoly industry: First Army Galanz accounted for 60% market share, the second Legion LG accounted for 25%, and ranked third, fourth under the pine and Samsung are only 5% about. Because of this particularity, the microwave oven industry cost barriers to front technical barriers. The annual production capacity of 12 million units of Galanzs lead in the total cost of the building industry, the high threshold, let a lot of annual output of only tens of thousands, hundreds of thousands of units of household electrical appliance enterprises microwave business to lose interest. Any new intervention if not as soon as possible to spend a period of adjustment and adaptation, will be eliminated quickly. The use of Chinese manufacturing inherent advantages of Galanzs success in the field of microwave oven to be more than 10 billion in sales volume. Galanz is currently the global 250 enterprises OEM production of microwave oven, microwave oven, the global market share of over 40%. Galanz can continue to maintain the development of the myth? One advantage, sometimes into a disadvantage The development of the enterprise cannot do without environment, with the change of Chinas economic development, the development mode of the original Galanz experience to the ceiling. Labor costs rose 1. Chinese Everfount surplus labor resources provides human capital for the development of Galanz, where the average monthly wage of skilled workers in 800 yuan, 1200 yuan, a night shift allowance in 3.5 yuan, Galanz young people let the world create amazing speed in the labor intensity of the un