动漫产业商业模式决定生存（Animation industry business model determines survival）.docVIP

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动漫产业商业模式决定生存（Animation industry business model determines survival）.doc

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动漫产业商业模式决定生存（Animation industry business model determines survival）

动漫产业商业模式决定生存（Animation industry business model determines survival） Shakespeares Hamlett the prince is life and death such a problem puzzled. In fact, for the animation business, especially for Guangxi animation companies, but also faced with such problems. This problem does not need to unfold, unfolded, said complex, actually very simple: animation, does or does not do? Ten years inspiration of an industrial specimen As a persistent investor in the animation industry, the ten years history of the relay publishing company can be called an industrial specimen for the development of animation in Guangxi. At the beginning of 1994, the relay publishing house started the compilation work of the cartoon series. On the eve of 61 on 1997, the first series of animated cartoons (13 episodes) were broadcast on CCTV. In 1998, we finished the program from 14 to 52. The animation investment, relay press is considered more social responsibility that coincided with the Japanese animation in the domestic popular, the national animation is almost extinct. When he was president of the relay publishing house, Li Yuanjun, with a Chinese culture, a simple national sentiment, made a decision to invest in the creation of God brain, smart Tsai.. In 2004, the relay press launched the little lawyer, aiming at the market of educational animation, emphasizing the grasping of channels and terminals. At this point, economic benefits have been mentioned as high as social benefits. As for the specific business model, as a book publishing enterprise for many years, it can be said that the introduction of this film does not represent the maturity of the business model of the development of the animation industry of the relay publishing house. In 2006, after the promulgation of the regulations on the production of Chinese animated cartoons by the SARFT, the TV stations began to excavate excellent original and domestic cartoons. After a lapse of several months after the holding of the Guangxi relay rel