化妆品营销策划的四项基本原则!（Four basic principles of cosmetic marketing planning!）.docVIP

化妆品营销策划的四项基本原则!（Four basic principles of cosmetic marketing planning!） A few days ago and friends talked about in the cosmetics marketing and planning, a lot of friends always make man-made cosmetics planning concept and just need to do a good grasp of fashion colors on it. The reason is very simple, because the main consumer groups of cosmetics is a woman, the woman is very sensitive to the color and pattern. Dealers in the choice of cosmetics distribution agent, on the strength of enterprises as a whole, have a detailed understanding of the distribution in addition to policy, for all kinds of marketing support, including staff training, advertising, terminal display has a very high demand, in the professional line is a barometer of the Beauty Expo can be seen. This shows that consumer demand is changing rapidly. Only a good concept and packaging is only the foundation. The same is the whitening products, what is the difference between the water white crystal, Softto TJOY and LaFang whitening water between? Serious product homogeneity requirements for cosmetics enterprises and marketing planning must be our good planning, make the planning of selling point of difference. Let consumers see the products you are excited! Therefore, in addition to cosmetics marketing planning premise in differentiation, do the basic principles of the following four aspects. A principle: the exquisite products packaging design! Women are the most sensitive consumers, often because of a good-looking design or logo, will impress her. The success of packaging design can not only quickly seize the attention of consumers, and can make people aware of packaging products, including quality, grade and other taste, have the impulse to buy immediately. So, the cosmetics marketing planning, is a priority for the packaging. Especially a lot of small cosmetic enterprises, there is not enough support to do publicity under the premise of advertising. If you can in the packaging a little effort, from t