可口可乐,这样做市场营销工作（Coca-Cola, do marketing work）.docVIP

可口可乐,这样做市场营销工作（Coca-Cola, do marketing work） Coca-Cola, the market marketing work so well, and the formation of such a contrast with the domestic beverage enterprises, where is the secret? After a lot of work on the marketing of Coca-Cola Qingdao company in-depth investigation, and sales of domestic beverage business compared with the most profound feelings in general, is that many domestic beverage industry has not really adapt to the market economy into the work routine, not even the main work out relationship in the market economy of the enterprise survival on the battlefield the development of the what to do and how to do, this is the domestic beverage enterprises remain perplexed despite much thought, do not see the effect of the crux of the problem, I believe that Coca-Cola marketing operation will make us have a sense of understanding. A market survey 1, product positioning Product features Coca-Cola integrated views of all levels that the beverage products belong to cool type, space and time range of marketable; belong to the excited type more, suitable for all age groups, occupation and social life in various occasions. (did not pay special attention to the old and famous factors). For the first time consumption characteristics of impulse buying; after use if left is good habit of repeat purchase; the brand impression after selective, fixed repeat purchase. Catering, entertainment, families, schools, units to buy Seasonal low. 2, Market Research Into the community of Coca-Cola sales or business construction in the early, investigation work to hire students or professional survey company to do, then by business representatives (sales, the same below) to do. The Coca-Cola marketing department to engage in an area, city large scale map, according to the degree of commercial block segmentation and clipping, turn up by the investigators separately into the community, from the big supermarkets, small shops, small omnivorous hotel to the hotel, even the schools, o