向雪花啤酒学习跨界营企业培训销技巧（Learn the skills of cross border business training to snowflake beer）.docVIP

向雪花啤酒学习跨界营企业培训销技巧（Learn the skills of cross border business training to snowflake beer） In the article first, we share a case: Natural beauty in the first test Guizhou, caused a heated debate, known as the marketing of the classic. Marketing is not a new word, domestic and foreign enterprises in recent years, many have tried, but the real sales can bring lasting value to the enterprise is not the case. Why? In the cross-border resources on the choice of many enterprises into the errors: first for their own sake. Snow Beer natural beauty is the first launch, give full consideration to the needs of each other. Hou Xiaohai said: Guizhous unique tourism resources, location is very good, colorful Guizhou slogan is also appropriate. The current problem is the propagation time is short, the sound is not big enough. The introduction of the natural beauty of the scenery beer, but also for the dissemination of colorful Guizhou to increase the channels and sound propagation. At present, many brands in the use of communication methods, mostly using one-way communication, this mode of transmission, the spread of the dominant party investment, the basic audience in a passive state, so the communication results greatly reduced. Focus of natural beauty communication strategy is colorful Guizhou, Snow Beer just put yourself in a position of the propagation path, about one hundred thousand initial activities attract, soon turned into the enthusiasm of consumers. The snow, it is an unexpected harvest. The famous teacher of marketing expert Tan Xiaofang said, the precise selection of transboundary resources, not only let Huarun snow have Trekker and natural beauty two unique consumption of resources, but also has a two viscosity maximum consumer market, so the brand creative, does not see more in the practice of brand Chinese enterprise for many years in. Famous marketing expert Tan Xiaofang teacher learned that the cross (CROSSOVER), is becoming a hot word in the world media repeatedl