品牌的情感属性（Emotional attribute of brand）.docVIP

品牌的情感属性（Emotional attribute of brand） Man is a social animal, we need to establish interactive relationships with other people, this is the innate human nature. When we meet someone for the first time, there will be two kinds of tendencies, either causeattention, either to each other based on many reasons do not want to ignore indifferent. However, with the passage of time, the relationship between us and the sustained and stable development of sb, and some people even will last a lifetime. This is also the basis of interpersonal dynamic brand loyalty. Our brand and the relationship between not like human relations or so deep so profound, but there are some common relationship between the two. You can create between brand and customer attribution, strong friendship and trust, then you can have a strong brand equity. Attribute (Belonging) We are members of different groups. Our family is a community, the church is another community, even the workplace is a community. To some extent, the different associations attribute is selected by our own, we choose whom to marry, where to go to church, where they work, because we will be in some form or method to identify others, finally make a judgment, to decide whether to become a member of the same club, and they. I see a tourist in the east coast of the United States recently, when she was doing sports, and I was wearing a school uniform sweatshirt. So, I naturally and her conversation, two people like from the same club as. Very few people can have the opportunity to choose where to accept high school education, but increases with age, we contact with people more inclined to the direction of the direction of development of their own preferences. For example, I love to drink cola and Dr Pepper (Dr. Pepper), I was a loyal supporter, has a deep understanding of the brand. I think the management of laminated root internal Dr Pepper Cola did not understand that, this brand for fans like us the meaning of what is - if you are in