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大众之大(Great mass)
大众之大(Great mass)
Will success destroy Volkswagen? This is an article published after Duarte. Railton visited Wolfsburg in 1958. The title, then popular former chairman Carle.H. Hahn from the United States the Popular Mechanics magazine (Popular Mechanics) to dig up, leading US companies work public opinion.
Now the Volkswagen Group has Audi, Skoda, Volkswagen, Bentley, seat, Lamborghini and Bugatti and many other sub brands, light mass brand in Germany, Belgium, Spain, Portugal, Slovakia, Mexico, Brazil, South Africa and China nine countries have more than a dozen production enterprises, with sub brand itself production network the Volkswagen group, has a global production and sales network. Every shot is profitable, excellent capital operation ability and brand operation ability, achieved its success today.
Global seeding of joint stock company
The birth of Volkswagen was closely related to Hitler. In 1933 Hitler government made two to today the German automotive industry face decisions: one is the large-scale construction of the highway in Germany is two range, please Austria Engineer Ferdinand. Porsche manufacturing civilian car for his people. This is the dream of Porsche, in 1934, he created the popular development company in Daimlers support, the same year in September to the Volkswagen Limited by Share Ltd, was 340 thousand shares, expected annual output of 1 million cars.
The workers put the mass of the first car named K D F -Wagen KDF, meaning the German joy brings strength, but in the reported New York Times named beetle, this car for civilian cars has aroused people to have car enthusiasm. In August 1, 1938, Robert Ley who is appointed by the government of new factory head of the organization, announced the KDF savings plan in the factory staff meeting: every German, regardless of class, status and property, are eligible to buy volkswagen. The minimum deposit to qualify for a car purchase is 5 Mark per week. The response to the savings plan was strong. At
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