夹缝中生存（Survival in the crevice）.docVIP

夹缝中生存（Survival in the crevice） One is that smoking is harmful to health, the world die each year from smoking diseases caused nearly 15 million people, on the other hand is the tobacco industry have through marketing means and ways to persuade consumers to buy cigarettes, cigarettes at the same time, it is a symbol of communication, rebellion and other products, for cigarettes, or manufacturing or marketing of health, health, the former need innovation in technology, which needs in the dissemination of innovation and localization. I. technical innovation Because of the legal and health risks, the decline in the number of smokers and the prohibition of smoking in public places, technological innovations in tobacco, especially the introduction of cigarettes that can reduce health hazards, become inevitable. From twentieth Century to 40s three, the water pipe using water to filter the smoke poison to eight in 90s, with a cigarette holder to filter the smoke poison; from coke to electronic cigarettes; add a little to smoke cigarettes from the partner; focus attention for smokers, tobacco enterprises and related institutions to carry out focused on product and technology innovation constantly and health. The main is to take different measures in the course of smoking and smoking a cigarette, such as the development of similar products, the product taste, taste, and puff of combustion and the shape must be like ordinary cigarettes, but the health hazard is very small; as in the process of cigarette, reduce harm partner such as smoking; after taking to reduce the harm of smoking products. Two. Competitive analysis Because of the cigarette industry is profiteering industry, the industry competition is fierce, at the same time, changes in the external environment to force tobacco enterprise innovation, on the one hand, many pharmaceutical companies, Biotech Corp and tobacco companies are of low harm cigarette (some companies in the promotion, to reduce the harm to the body)