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招聘其实也是在推销公司(Recruitment is also in the sales company)
招聘其实也是在推销公司(Recruitment is also in the sales company)
Employee recruitment has always been a two-way street. Companies are screening applicants and job seekers are choosing employers. Recruitment is not just about job vacancies or the need for corporate expansion. In the human resource management practice advanced in the recruitment also has the following function: reserve talents; introduction of new ideas and technology; the internal personnel replacement; to enhance the visibility of the enterprise needs the talent competition strategy. Good recruitment should be 50% in the assessment of job seekers to job seekers in 50%, sell the company, recruitment competition is not only a talent competition, it is a business competition, only the success of the company selling point, in order to attract top talent.
Reverse selling: ugly duckling can also become beautiful swan
Everyone knows that not all companies are able to provide employees with preferential treatment, and not all companies are lucky enough to be located in a popular gathering place like Silicon Valley or Zhongguancun. But these companies also want to hire excellent people. If you happen to be such a company responsible for the recruitment of personnel, in order to attract outstanding people to join your company, may wish to try to reverse marketing method, namely in the recruitment process begins when you want to sell the company to clear what job seekers and recruitment will focus on those likely to be attracted the characteristics of the company candidate.
In conducting reverse marketing, some market research should be carried out.
First of all, understand the companys recent recruitment and results. To understand the situation of employees in the new company, to determine why they want to work for this company, ask them now think what is the companys largest advantages, know what conditions when applying for company used to make them worry or hesitate. From this we can basically determine what unfavora
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