海南省鲜销农产品物流发展的特点及SWOT分析①.pdfVIP

2014 年5 月 第 34 卷第 5 期 May援 2014 悦匀陨晕耘杂耘 允韵哉砸晕粤蕴 韵云 栽砸韵孕陨悦粤蕴 粤郧砸陨悦哉蕴栽哉砸耘 灾燥造援34熏 晕燥援5 南省鲜销农产品物流发展的 特点及 SWOT 分析淤 占金刚 刘恩平 刘海清 汪佳滨 (中国热带农业科学院科技信息研究所 海南海口 571101) 摘 要 在界定鲜销农产品及其物流的基础上 分析海南省鲜销农产品物流发展的特点 运用SWOT 分析方法 遥 指出 南省鲜销农产品物流发展存在的优势和劣势 面临的机会与威胁 并提出促进海南省鲜销农产品物流发 展相应的策略建议遥 关键词 鲜销农产品 物流 发展特点 SWOT 分析 海南 曰 曰 曰 曰 分类号 F323.7 Characteristics and SWOT Analysis of Fresh-sold Agricultural Products Logistics development in Hainan ZHAN Jingang LIU Enping LIU Haiqing WANG Jiabin (Institute of Scientific and Technical Information, CATAS, Danzhou, Hainan 571737) Abstract The fresh-sold agricultural products logistics development in Hainan directly affect the development of tropical and efficient agriculture in Hainan, and affect the whole people food basket, fruit plate as well. Based on defining fresh-sold agricultural products and its logistics, the article analyzed the characteristics of fresh-sold agricultural products logistics development in Hainan. With SWOT analysis, this article pointed out the advantages and disadvantages of fresh-sold agricultural products development in Hainan, as well as opportunities and threats. Then the article also gives four advices to promote the development of fresh-sold agricultural products. Keywords fresh-sold agricultural products ; logistics ; development features ; SWOT analysis ; Hainan 南省是全国冬季瓜菜和热带水果的重要供应 1 鲜销农产品的界定 基地 鲜销农产品物流发展直接影响着 南省热带 与鲜销农产品类似有鲜活农产品 生鲜农产品