小企业成长研究.pptVIP

* * * * * * * * * * * * * * * Business English Correspondence 梁红 (Alina) Ph. D. Associate Pro. Email:alina6696@163.com TelChapter 1 The Layout of Business LettersKey points for this chapter:1. The objective of a business letter2. Requirements for a good business letter3. Essential qualities of a good business letter: 3Cs4. Layout of a business letters5. Format of business Letters6. Envelope Addressing 1.1 The objective of a business letter To get action To build goodwill To furnish information The following is concrete purposes in the course To ask for or to convey information To make or to accept an offer To deal with matters concerning negotiation of business To remind the recipient of the sender’s existence Good language (English) No any grammatical mistakes Free from any misunderstanding 1.2 Requirements for a good business letter 1.3 Essential qualities of a good business letter 3Cs: Clearness(Clarity) Straightforward and Plain or simple English Avoiding misunderstanding Conciseness(should be precise and to the point) Easier to read Careful paragraph, one paragraph for each point Courtesy(honest friendship, thoughtful appreciation, sincere politeness, considerate understanding and heartfelt respect.) Reply promptly “You” attitude Direct and approachable Comfortable and responsive (refers to the textbook P7) Structure 1)信头(letterhead) 2）编号，日期(reference and date) 3）封内名称和地址 (inside address) 4）经办人(attention) 5）称呼(salutation) 6）事由（标题）(subject) 7）正文(body) 8）结尾敬词 (complimentary) 9）签名(signature) 10）附件 (enclosure) 11）抄送(cc to XX) 12）附言(postscript) 1.4 Layout of a business letters Basic Parts The Letter-head The Date Inside name and Address The Salutation The Message The Complimentary Close The Signature Optional Parts References Attention line Subject Headings Postscr