版面色彩运用中容易出现的误区（Errors in the use of layout colors）.docVIP

版面色彩运用中容易出现的误区（Errors in the use of layout colors） The popularity of color printing illustrates the rapid development of newspaper printing technology on the one hand, and on the other hand reflects the great appeal of color to readers. Color is the most direct, the fastest and the most sensitive factor in many elements of the layout. It often leaves a deep impression on people before words and graphics. Color is divided into two categories: color free system and color system. Achromatic color refers to a series of black, white, and gray colors, including all the colors that are included in the visible spectrum. Color color has three attributes: hue, lightness (colors) (colour, brightness) and purity (i.e., chroma, bright color, no color, no degree) hue and purity, brightness changes only. The news is no longer the traditional color printing and put it down in black and white. Compared with the traditional black and white printing newspapers, newspaper color colors make people richer, more specifically to see the true face of news, such as color photos truly restore the colorful world of the original, the spread of color to get better news. However, in the use of colors, the domestic newspapers show a tendency to follow the trend of their own inclinations and overemphasize the richness and intensity of the colors. Therefore, there are some misunderstandings that affect the effectiveness of news dissemination. First, the layout color too much Electronic color printing technology provides us with endless color, it makes the newspaper layout becomes vivid and lively. But the increase in the number of colors is not proportional to the expressiveness of the news. The French moral newspaper by black and white version with a little color (red), simple tones make it in the flood in color newspaper is simple and unique, the color collocation has impact force; is recognized as the outstanding representative of the Chinese newspaper Chinese Youth Daily, adhere to the black and