解读镇咳药市场营销策略（Interpretation of antitussive marketing strategy）.docVIP

下载本文档

3
0
约9.67千字
约 8页
2017-09-08 发布于河南
举报
版权申诉

解读镇咳药市场营销策略（Interpretation of antitussive marketing strategy）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

解读镇咳药市场营销策略（Interpretation of antitussive marketing strategy）

解读镇咳药市场营销策略（Interpretation of antitussive marketing strategy） Marketing environment analysis Antitussive drugs are traditional OTC drugs all over the world. OTC is the abbreviation of Over The Counter in English, especially over-the-counter drugs in medical terms. At present, Chinas OTC drug selection is under way, and it is expected that drug classification management system will be established within 5 years, and the drugs will be divided into prescription drugs (Rx) and non prescription drugs (OTC) for management. Because OTC drugs without a prescription from a doctor can be purchased directly from the pharmacy or pharmacy, and general consumers do not have the disease diagnosis and treatment of professional knowledge, more is on the understanding of disease and drug use of OTC drugs. Therefore, the safety, effectiveness and convenience of OTC drugs are very important. In recent years, the prevalence of respiratory diseases in our country has declined steadily. Statistics show that the prevalence rate of urban residents in China was 37.3% in 1993, 30.7% in 1998, and 19.8% in rural areas and 16.1% in rural residents. Two. Analysis of main competition varieties There are many kinds of antitussive drugs, except for the tablet, capsule, granule, and oral liquid, syrup and chewable tablet. Honey, is more affected by the traditional Chinese medicine decoction paste and preferences are welcome. Anticol, Madame Pearls cough syrup, terbutaline, Keteling capsules the highest market share in the western medicine of dozens of varieties, and the sales momentum has been smooth. Zhejiang Conba KTT, Guangzhou Baiyun Mountain Yili Keteling, Chongqing Glaxo Ventolin aerosol has become the bright younger generation this year. In addition, aminophylline and salbutamol, phlegm, cough capsule has a good sales. The cough medicine of traditional Chinese medicine more, the Kyoto niancian milianchuanbei Pipa cream, cream, Pan Gaoshou shedanchuanbei Pipa Jizhi syrup for its good curative e