第四篇营销方案（4Ps）.pptVIP

What is a Product? A Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Includes: Physical Objects Services：（ Banking、Hotels、Tax Preparation、Home Repair） Events Persons：（Politicians, entertainers, sports figures, doctors and lawyers.） Places：（ Business sites and tourism） Organizations：（schools and churches.） Ideas：（public health campaigns, environmental campaigns, and others such as family planning, or human rights.） Combinations of the above 产品整体概念的三个层次 Levels of Product (Fig. 10.1) 答案： （1）无品牌策略 同质性产