产业融合视角下体育旅游产业发展研究.pdfVIP

第 26卷第 8期 山东体育学院学报 Vo.l 26 No. 8 2010年 8月 Journal of Shandong Institute of Physical Education and S orts August 2010 邢中有 (, 461000) : 明确了体育旅游产业融合的概念内涵及类型, 认为体育旅游产业融合的动因是体育旅游产业发展驱动 要 的跃升体育旅游的体验性经营者对经济性回报的追求, 体育旅游产业融合具有成本融合效应创新优势, 当前体育旅游产业融合的障碍主要是制度障碍中介服务障碍能力障碍和需求障碍, 在此基础上提出了促进体 育旅游产业融合的有关对策 : 体育旅游产业; 产业融合; 发展对策 : G80- 05 : A : 1006- 2076( 2010) 08- 0001- 07 On developm ent of sports tourism industry under view of industry convergence X IN G Zhong - you (D ep t. of PE, X uchang Un iversity, X uchang 461000, Ch ina) Abs tract: It defined the conce t and meaning as w ell as the ty e of s orts tourism industry convergence, and thought that the s orts tourism industry convergence w eremotivated by the develo m ent of s orts tourism industry- driven ele ments and s orts tourism ex erience asw ell as the enter rise ursu it of econom ic returns, s orts tourism industry conver gence w ith the advantages of cost, integration effect and creation. The current obstacles to s orts tourism industry conver gence are institutional barriers, interm ediary services barriers, ability obstacles and needs ca acity barriers, based on it the countermeasures to romote s orts tourism industry convergencew ere ut forw ard. K ey w ord s: s orts tourism industry; industry convergence; develo ment contermeasure , , 1997 [ 1] 30% ~ 40% , : [ 2] , , 3 ( 2001): , , , , , , [ 3] L ind , ( 2005): , , [ 4] ( 2002) 1 : 20 70 , , ,