管理沟通本基要素.pptVIP

第二章 管理沟通基本策略; 沟通过程;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;沟通者自我测试的内容;二、目标和策略的确定;1.目标的确定;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;2.策略的选择;告知和说服统称为指导性策略。 当沟通者认为沟通的目的在于通过为下属或他人提供建议、信息或制定标准的方式帮助其提高工作技巧。;2.策略的选择;征询和参与统称为咨询性策略。 当沟通者认为沟通的目的在于帮助他人或下属认识他们的思想情感和个性问题。 指导性策略重在能力。 咨询性策略重在态度。;案例分析 李明义和白露;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;（一）听众是谁？;2.怎么了解听众？ 个体分析：对听众成员逐一进行分析。 教育层次、专业培训情况、年龄、性别以及 兴趣爱好；意见、喜好、期望和态度。 整体分析：对听众进行框架式分析。 听众的群体特征是什么？立场如何？他们的 共同规范、传统、标准准则与价值观怎样？;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;二、激发听众兴趣;2.通过可信度;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;直接切入主题 -在开头阐述重点 间接靠入主体 -在结尾说明重点;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;（三）安排内容和结构;（三）安排内容和结构;沟通信息的四维度;编码和解码策略;个人障碍;第四节 渠道选择策略;口头和笔头沟通 传真 电子邮件 语音信箱 电子会议 电话、电话会议 电子公告板 新闻小组 ;常用渠道;电子邮件 优点：便利、成本低、易保存 缺点：沟通效果难保证，反馈性低 受到技术条件的限制 有安全威胁 电话沟通 优点：实时性、便捷