临沂会展经济发展问题与对策研究.docVIP

高等教育自学考试毕业论文封面 Abstract Exhibition economy, through holding various forms of conference and exhibition, exhibition, bring direct or indirect economic benefits and social benefits of a kind of economic phenomenon and economic behavior. Linyi city urbanization level of exhibition experience, venue of, location factor, infrastructure, supporting facilities, preferential policies, exhibition talent has an important effect to the exhibition economy, they are the important factors influencing the exhibition economy. Today, the development of the exhibition economy of Linyi is not plain sailing, convention and exhibition industry relative lack of independent brands, exhibition talent supply gap is still too large, conference and exhibition facilities and services such as relatively weak problem increasingly serious, which influence the development of mice economy in Linyi city.Based on Chinas exhibition industry development present situation, existing problems and facing opportunity and challenge of the analysis, put forward the corresponding development strategies and countermeasures. Key Words:Linyi; exhibition economy; problem; countermeasures  目 录 摘 要 I Abstract II 绪 论 1 1 会展经济与临沂市发展会展经济的优势 2 1.1 会展经济概述 2 1.1.1 会展经济的定义 2 1.1.2 会展经济的特点 2 1.1.3 会展经济的作用 2 1.2 临沂市发展会展经济的优势 3 1.2.1 区位优势明显，交通便利 3 1.2.2 城市经济发达，城市化水平高 3 1.2.3 举办过重要会展，积累宝贵经验 4 2 临沂市会展经济的发展现状 4 2.1 临沂市会展发展的场馆现状 4 2.2 临沂市会展发展的规模现状 4 2.3 临沂市会展经济发展的政策环境 5 3 临沂市会展经济发展存在的问题 5 3.1 自主品牌展会相对匮乏 5 3.2 会展配套设施与服务比较薄弱 6 3.3 会展人才供给缺口依然较大 6 3.4 政府对会展业的指导任重道远 6 4 苏州市会展经济发展的经验借鉴 6 4.1 场馆基础设施过硬 7 4.2 办展经验丰富 7 4.3 区位优势明显 8 5 临沂市会展经济发展对策? 9 5.1 实施会展品牌战略?? 9 5.2 完善与会展业有关的配套设施? 9 5.3 加大投入支持力度 10 5.4 转变政府职能，健全会展管理体制? 11 结 论 12 参 考 文 献 13 致 谢 14 绪 论 会展经济是以会展活动为核心的一种经济形式。2000年以来，我国会展业已经渗透到各个经济领域，总规模保持近20％的年增长速度，会展经济已成为作为北方第一商贸物流城，临沂市在发展会展经济方面具有十分明显的区位、交通、城市经济发达、办展经验丰富等优势。临沂市的会展业发展虽然尚处起步阶段，却已经走上了良性发展的快车道，显现出诱人的发展前景。发展会展经济被写进了政府工作报告。随着市会展业发展领导小组和临沂市会展业服务办公室的成立，开放市场良性竞争，打造会展经济软实力的大幕也已揭