方言类电视节目生存与前景.docVIP

浅析地方方言类电视节目的生存状况与前景 （本文为工作中搜集所得，共享出来只为方便网友交流，请勿用于商业用途，同时感谢原作者） 摘要：从电视诞生至今，形成了各种各样的电视节目形式。随着电视制作技术的进步和大众的审美需求的进一步提高，电视节目也在不断的推陈出新，出现了一系列新鲜的节目形式。而最近几年出现的方言电视节目形式则在全国范围内掀起了一场方言电视节目的热播。方言电视节目基于本地特色，体现本地文化风俗，节目风格生动活泼、搞笑娱乐，给观众耳目一新的感觉，让人轻轻松松就能获得愉悦的心情，从而获得了极高的收视率，也给各大电视台带来了巨大的经济效益。但与此同时，方言电视节目也引发一系列的争议，如对普通话的推广问题上；在节目质量上也是参差不齐，具有一定的局限性和狭隘性。方言电视节目应该在多样化文化繁荣发展的背景下，走精品化的道路，才能实现方言电视节目长久发展。 关键词：原生态；文化内涵；多样化；精品化 中图分类号：J96 The present situation and prospect of the idiom TV programs Li Lian-zhuang Abstract:From the day of the television naissance,there have been appeared a lot of TV program forms. Along with the progress of the television technology and the more requirement of the people’s taste,the TV programs also have produced a series of new program forms.And in recent years,the idiom TV programs have started a hot broadcast of them in the whole country .The idiom TV programs base on mainland trait, are in the person of mainland culture .The style of them are also very dramatic and lively, which give you a new and fresh feeling and make you have a happy mood easily.So they have gained a very high audience rating and give huge ecnomic benefit to every TV station.But therewith ,the idiom TV programs also have bringed on a series of disputes,such as the question of generalizing mandarin;the programs also have different qualities and a certain extent of localization and parochialism.The idiom TV programs should be more eximious in the back of diversified cultures’s good development, and just like this ,we can make a long development of the idiom TV programs. Key words：Primary condition；Cultural connotation；Diversification；High-quality goods 一.引言 “方言是一种以社会化或地域化为标志的某个语言的变体……使用某种方言而非另一种方言主要取决于说话者的籍贯[1]。”方言电视节目则是指基本以地方方言作为基本语言表现形式的电视节目，具体表现为用方言播报电视新闻、方言版家庭系列情景剧、方言电视小品节目、方言电视综艺节目、方言版电视剧与配音电视剧等一系列节目形式。作为一种新的电视节目形式，方言类电视节目不仅赢得了许多电视观众的喜爱，取得了较高的收视率，也引起了众多传媒方面专家学者的的关注。 二．方言电视节目的现状 最近几年，方言电视节目迅速红遍大江南北，呈现出一片欣欣向荣的景象。 （一）长江三角洲出现大量方言节目 从2004年元旦杭州电视台西湖明珠频道开播《阿六头说新闻》起，长江三角洲地区的多家电视台开始纷纷效仿，产生了一系列