第8章从众行为.pptVIP

Chapter 8 Conformity: Influencing Behavior PowerPoint Presentation Prepared By Fred W. Whitford Montana State University Chapter Outline I. Conformity: When and Why Conformity Conformity is a change in behavior due to the real or imagined influence of others. Conformity American culture celebrates the rugged individualist, but even in our own culture extremes of conformity occur. Chapter Outline II. Informational Social Influence: The Need to Know What’s “Right” Informational Social Influence Informational social influence is the influence of other people that leads us to conform because we see them as a source of information to guide our behavior; we conform because we believe that others’ interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. Informational Social Influence Informational Social Influence An important aspect of informational social influence is that it can result in private acceptance, when people conform to other people’s behavior because they believe that what they are doing or saying is correct. Informational Social Influence A less likely result of informational social influence is public compliance, when people conform to other people’s behavior publicly, without necessarily believing in what they are doing or saying. Informational Social Influence The Importance of Being Accurate Informational Social Influence When Informational Conformity Backfires Informational Social Influence When Informational Conformity Backfires Informational Social Influence When Will People Conform to Informational Social Influence? Informational Social Influence Resisting Informational Social Influence Chapter Outline III. Normative Social Influence: The Need to Be Accepted Normative Social Influence People conform to a group’s social norms, the implicit or explicit rules a group has for the acceptable behaviors, val