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the australian national binge drinking campaign campaign recognition among young people at a music festival who report risky drinking澳大利亚国立年轻人酗酒的竞选活动识别在风险报告的一个音乐节上喝酒
van Gemert et al. BMC Public Health 2011, 11:482
/1471-2458/11/482
RESEARCH ARTICLE Open Access
The Australian national binge drinking campaign:
campaign recognition among young people at a
music festival who report risky drinking
Caroline van Gemert1,2*, Paul Dietze1†, Judy Gold1†, Rachel Sacks-Davis1†, Mark Stoové1†, Hassan Vally2,3† and
Margaret Hellard1†
Abstract
Background: The Australian Government launched a mass media campaign in 2009 to raise awareness of the
harms and costs associated risky drinking among young Australians. The aim of this study was to assess if young
people attending a music festival who report frequent risky single occasions of drinking (RSOD) recognise the key
message of the campaign, “Binge drinking can lead to injuries and regrets“, compared to young people who report
less frequent RSOD.
Methods: A cross-sectional behavioural survey of young people (aged 16-29 years) attending a music festival in
Melbourne, Australia, was conducted in January 2009. We collected basic demographics, information on alcohol
and other drug use and sexual health and behaviour during the previous 12 months, and measured recognition of
the Australian National Binge Drinking Campaign key message. We calculated the odds of recognition of the key
slogan of the Australian National Binge Drinking Campaign among participants who reported frequent RSOD
(defined as reported weekly or more frequent RSOD during the previous 12 months) compared to participants
who reported less frequent RSOD.
Results: Overall, three-quarters (74.7%) of 1072 participants included in this analysis recognised the campaign
message. In the adjusted analysis, those reporting frequent RSOD had significantly lower odds of recognising the
campaign message compared to those not reporting frequent RSOD (OR 0.7, 95% CI 0.5-0.9), whilst females
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